If you’re a marketing professional organising events, exhibitions, or promotional campaigns across Gloucestershire, you know the challenge: creating cohesive, high-impact materials that attract attention whilst staying on budget and on brand.
At Colour Connection, we’ve supported countless event professionals over our 40+ years, from NHS open days to trade show exhibitions, school fairs to corporate conferences. We understand the unique pressures of event marketing – tight deadlines, exacting quality standards, and materials that perform under pressure.
The Complete Event Marketing Collateral Checklist
Roller banners remain the workhorse of event marketing – portable, easy to set up, and creating immediate visual impact. Pop-up displays work brilliantly for larger exhibition stands. Wall graphics and fabric displays offer alternatives for indoor events where you need seamless branding across large areas.
Our new Fuji large format printer produces stunning exhibition displays using PVC-free materials – perfect for organisations with sustainability commitments who still need exhibition-quality visuals.
Flyers and leaflets are essential takeaways. Business cards ensure every conversation can continue beyond the exhibition floor. Brochures and catalogues showcase your products in detail. Branded notepads and pens keep your brand visible long after the event.
ID cards and lanyards are crucial for conferences. Name badges facilitate networking. Branded clothing for your team creates cohesion and ensures attendees can identify your staff easily.
Timeline Planning for Event Materials
One of the most common mistakes is underestimating production timelines. Here’s our recommended schedule:
6-8 weeks before: Finalise design concepts for major elements like roller banners and exhibition displays.
4-6 weeks before: Approve final designs and place orders for large format printing and custom displays.
3-4 weeks before: Order promotional materials like brochures, flyers, and business cards.
2-3 weeks before: Source branded merchandise, ID cards, lanyards, and clothing items.
1 week before: Final delivery of all materials, allowing time for quality checking.
Combining Eco-Friendly and Traditional Options
Modern event marketing doesn’t require choosing between sustainability and impact. PVC-free banners and displays work beautifully for most indoor events. Recycled paper stocks are available for flyers and brochures – printed using our vegetable oil-based inks. Reusable exhibition displays can be updated with new graphics for different events. Our tree-planting partnership through more:trees helps offset the carbon impact.
For NHS organisations, schools, and businesses with formal sustainability targets, we provide the documentation needed to demonstrate environmental responsibility.
How Colour Connection Supports Event Professionals
Free local delivery across Gloucestershire means your materials arrive safely when you need them. Our consultative approach ensures we understand your event objectives and recommend materials that will perform. Quality checking catches issues before they reach your venue. Rush services are available for last-minute requirements.
As contracted suppliers for NHS Gloucestershire for over two decades, we understand public sector event organisation – from procurement procedures to strict branding guidelines and sustainability reporting.
Ready to Plan Your Event Materials?
Contact us on 01452 522 411 or email connect@colourconnection.co.uk to discuss your event requirements.
Frequently Asked Questions
Q: Can you handle rush orders if our event timeline changes? A: Yes, we offer rush services for urgent requirements. As a local Gloucester printer, we have more flexibility than online services. Contact us as soon as timelines shift and we’ll do everything we can to accommodate your needs.
Q: Do you offer storage for event materials between events? A: We can discuss storage solutions for clients with regular events who need backup materials or want to store reusable displays. Contact us to discuss your specific requirements.
Q: Can you provide eco-friendly options for all event materials? A: For most event applications, yes. We offer PVC-free banners, recycled paper stocks, and sustainable alternatives across our product range. We’ll always present sustainable options where practical.