CCP – Caring for Communities & People

Challenge:

We have a great relationship with the charity CCP. We’ve been involved in a number of projects with the charity since a chance meeting between ourselves and Chris Knight of CCP. We worked on a rebrand for the Cheltenham Challenge running event and designed booklets for their Christmas giving appeal Hamper Scamper.

So, when it came to CCP rebranding in the summer of 2017, we were on hand to support them!

CCP approached Colour Connection, as we are their preferred designer, to come up with a number of solutions for the rebrand:

A conclusion to the existing CCP Brand Guidelines;

An eye-catching design that could be wrapped around several of their outreach vehicles. Outreach vehicles are intended to provide an accessible place of contact for a range of service users and service delivery requirements in local communities. The CEO, Cordell Ray, said ‘’We work with several entrenched rough sleepers in addition to a broader cohort of transient people and therefore we wanted the vehicles to be noticeable.’’ The vehicles promote the national Streetlink programme, which offers the public a means to act when they see someone sleeping rough. This is the first step someone can take to ensure rough sleepers are connected to the local support services available to them.

In addition to the above, we were to fully design and produce acrylic window graphics as part of a wider rebrand exercise. This would service the premises they have covering Gloucestershire, Worcestershire and Bournemouth.

Solution:

To enable CCP to be presented in a consistent way, Brand Guidelines were developed, a set of rules that explain how CCP’s brand works . This is something they will use internally for all staff and support members to create a strong brand identity. From the point of rebranding in 2017, this something they have implemented immediately. Going forwards, they now have set guidelines across all initiatives for branded marketing materials. The guidelines also included details of the ordering process which included CCP, Cheltenham Challenge, Tadstock and Hamper Scamper.

We created an eye-catching design for both the vehicle wraps and window graphics. The design needed to be instantly recognisable and fit firmly with the existing branding. We developed the designs to incorporate the causes which CCP support – helping young families and individuals to become independent and avoid homelessness. The skyline in the design demonstrates the all-encompassing approach to reaching out to the wider communities.

Outcome:

Brand guidelines have been produced to guide CCP in terms of logo, use of logo and how to protect and promote CCP’s brand identity. This includes; images, Skyline, colour palette, typography, font, sample layouts and promotional materials. This helps CCP organise their marketing collateral.

Of the vehicle designs, Cordell said: ‘’The vehicle wrap works perfectly on our Mobile Outreach Vehicles and charity minibus. It was exactly what we needed to keep our brand current and standing out from the crowd, but also to advertise the important messages around helping homeless people sleeping and living on the streets.’’

The window graphics are on display in their Cheltenham headquarters, plus we have completed designs for their Cheltenham First Stop premises and their music studio initiative Studio 340, Cheltenham. Our work with CCP continues to get stronger as we volunteer staff to help on projects throughout the year, we hold ongoing fundraising events and work together on design needs. We are all about collaboration and have introduced CCP to a number of our partners to strengthen their position in the Gloucestershire business community.

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