BRIDGE BUILDERS MENTORING

TOP WORKPLACE MEDIATION EXPERT CLIVE LEWIS OBE IS ONE OF THE MOST PUBLISHED PROFESSIONALS IN HIS FIELD, SO HE KNOWS THE IMPACT OF GOOD DESIGN WHEN IT COMES TO PUBLICATIONS.

He turned to Colour Connection to create a suite of printed information for a new national charity he has founded, called Bridge Builders. The charity runs a mentoring scheme, bringing together male role models from businesses who are ‘matched’ with teenaged young men in schools from disadvantaged backgrounds, to help them reach their full potential.

THE SOLUTION…
The aim of Bridge Builders is to promote social mobility and employability for students aged 12 and up, who are at risk of under-achieving. The charity was launched after Clive, whose Gloucester-based consultancy Globis is one of the top workplace mediation specialists in the UK, helped the Government produce a report on the impact underachievement among young men has on the economy – and their lives.

Clive needed to spread the word about Bridge Builders and wrote a 68-page book to explain the concept to encourage more businesses – and schools – to get involved. He also needed a brochure, flyers and annual reports.

It was really important that the book and brochure had a strong visual impact to draw the reader in, helping them understand the concept, and encouraging them to consider getting involved – whether as mentors, or as schools. The design had to be fresh, but also had to appeal to two very different audiences: business people and schools,says Clive.

Brendan at Colour Connection developed some really interesting infographics to illustrate statistics and a visual which neatly describes the four pillars on which the charity is based. He has also designed the charity’s annual report.

Clive adds:As an author of many books, I know how important the visual presentation of information is in terms of getting a written message across, and I am very pleased with what Colour Connection have achieved.

 

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