ENGLISH HOLIDAY CRUISES
INTERACTIVE TECHNOLOGY HELPS TRADITIONAL ENGLISH CRUISE COMPANY MAKE A SPLASH
English Holiday Cruises is one of Colour Connection’s longest-established clients so when it came to using the very latest technology to better engage potential customers, MD Richard Clements once again turned to the company he trusted.
“We needed to completely redesign our brochure to promote our cruise holidays along the River Severn, but at the same time we wanted the printed brochure to interact with our new website” explains Richard, from the family-run cruise business based in Gloucester docks.
THE SOLUTION WAS TWO-FOLD…
The first innovation was to include QR codes on the pages of the new printed brochure. This allows readers who scan the codes with their smartphones and tablets to link to more detailed information – such as videos – hosted on the website.
The second idea was to create an interactive version of the brochure itself which could be read online.
Taken together with changes to the company’s website and brochure size and layout, these initiatives have improved website dwell times and the sales returns from brochures mailed out.
The new brochure is full of stunning images of the River Severn, the Gloucester to Sharpness canal and the various historic and glorious rural destinations which the company’s 4-Star hotel boat Edward Elgar visits on its different sailing routes.
“The innovative approaches we employed with the help of Brendan at Colour Connection give our customers a much more enhanced and dynamic experience than they would normally have from reading a traditional brochure,” adds Richard.
“By simply scanning the codes, they click through to videos on our website which show a taste of the cruises, as well as brief interviews with existing clients talking about their own positive experiences. It really helps promote our business.
“The whole team at English Holiday Cruises was delighted with the final result. The brochures are being very well received by our customers and most importantly, the rate of conversion from brochures mailed out to sales coming in has increased significantly”